Imaginator Ciyaarta Kaararka Mala-awaalka by Neringa Orlenok

Imaginator Ciyaarta Kaararka Mala-awaalka by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Ciyaartoyda, Ciyaaraha iyo Alaabta Madadaalada Competition Category.

LacagCiyaartoy· 2022

Imaginator Ciyaarta Kaararka Mala-awaalka

by Neringa Orlenok

Client: Innospark

Abaalmarinta Lacagta ah ee A' Design Award Winner in Ciyaartoy Category

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Colors

The Design

About Imaginator Ciyaarta Kaararka Mala-awaalka

Imaginator waa ciyaar kaarar ah oo loo abuuray si loo dhiirri geliyo mala-awaalka iyo wada sheekaysiga. Xidhmadu waxay ka kooban tahay 50 kaar oo cabbirkoodu yahay 60 in la mid ah 90 milimitir, oo lagu daabacay midab dhammaystiran karboodh dushiisa waxaana lagu xidhay sanduuq laga sameeyay waraaq madow oo dhumuc weyn. Kaar kastaa wuxuu leeyahay laba dhinac. Dhinac ayaa muujinaya sawir gaar ah oo abstract ah oo loogu talagalay ciyaaraha xidhiidhinta. Dhinaca kalena wuxuu qaadaa su'aal ku saabsan mala-awaalka iyo maskaxda koritaanka. Sawirrada ayaa marka hore lagu sawiray warqad kadibna gacan lagu dib-u-sawiray qalin dijitaal ah. Ciyaartoydu waxay dejin karaan xeerarkooda gaarka ah, su'aalahuna waxay ku habboon yihiin carruurta iyo dadka waaweynba.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Imaginator Ciyaarta Kaararka Mala-awaalka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Imaginator Ciyaarta Kaararka Mala-awaalka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Imaginator Ciyaarta Kaararka Mala-awaalka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Dimensions & Packaging: 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Tags: Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
Production Technology: Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Design Challenge: The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Research: A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Inspiration: The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Project Duration: The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Operation Flow: Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
Team Members: Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė
Image Credits: Image #1-5: Photographer Karolis Milaševičius