Koch's Meerrettich Rebranding by Wolkendieb Design Agency

Koch's Meerrettich Rebranding by Wolkendieb Design Agency is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Koch's Meerrettich Rebranding

by Wolkendieb Design Agency

Client: KOCHS Meerrettich & Feinkost GmbH

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

25,950

Verified Award Winner

Verify Award Status for #140491

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Koch's Meerrettich Rebranding

Halkudhegga dib ugu noqda xididdada, ayaa hadda ku guulaysanaya warshadaha cuntada. Khudaarta xididka qadiimiga ah, oo ay ku jiraan malayga, ayaa hadda aad loo jecel yahay. Si loo soo nooleeyo summada ku jirta khaanadaha, Wolkendieb waxa uu dib u bilaabay aqoonsiga summada Kochs iyo faylalka baakadaha. Astaanta ayaa la casriyeeyay si ay u noqoto mid ka sii dhiiran oo muuqata. Naqshadaynta cusub waxay diiradda saaraysaa muujinta maaddooyinka dabiiciga ah ee aan la farsamayn iyo cuntooyinka nadiifka ah ee aan lahayn wax lagu daro ama konservatives. Ka cusub beerta si toos ah macaamilka: si toos ah, fudud oo jacayl leh loo diyaariyey!

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Koch's Meerrettich Rebranding waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Koch's Meerrettich Rebranding waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Koch's Meerrettich Rebranding waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Dimensions & Packaging: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Tags: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Production Technology: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Design Challenge: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Research: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspiration: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Project Duration: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Operation Flow: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Team Members: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen