Enable Change Aqoonsiga Sumadda by Squared

Enable Change Aqoonsiga Sumadda by Squared is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

Enable Change Aqoonsiga Sumadda

by Squared

Client: Isabelle Laporte

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Hadda Ogaaw View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Aqoonsiga Sumadda

Enable Change waa aqoonsi sumad oo loo sameeyay xirfadle ka shaqeeya maaraynta isbeddelka. Aqoonsigu wuxuu isticmaalaa habsami yar, isku darka far oo dhab ah, iyo hal midab oo dhalaalaya. Sumadda astaanta ah waxay ku biirisaa xarfaha hore ee I iyo L astaanta weligiisnimada, taasoo matalaysa la-dhaqan/isku-darka (inclusion). Noocyada farta waxaa loo doortay si ay u muujiyaan isbeddel, iyagoo leh qaabab iskorora oo leh isbeddello dhulal ah oo u dhexeeya khadadka qaro-weyn iyo kuwa khafiif ah. Nidaamka midabku waa mid la yareeyay, qaab-dhismeedka garaafiskuna waa mid fidsan (flat). Naqshadda iyo horumarintiisu waxay qaadatay ilaa laba bilood sanadkii 2021.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Enable Change Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Enable Change Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Enable Change Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska