Lura Jadwalka Isku-daraha Gacanta by Yasemin Ulukan

Lura Jadwalka Isku-daraha Gacanta by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qalabka Guriga Competition Category.

BirQalabka Guriga· 2022

Lura Jadwalka Isku-daraha Gacanta

by Yasemin Ulukan

Client: Lura

Abaalmarinta Birta ah ee A' Design Award Winner in Qalabka Guriga Category

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Colors

The Design

About Lura Jadwalka Isku-daraha Gacanta

Lura waxay kaga duwan tahay qabsiga joystick-ka u eg, batoonka gadaasha ku yaal, hagaajinta xawaaraha dusha ku taal iyo sanduuqa girka ee gooni looga qaadi karo. Ma suurtogal maaha in la dhaqo daboolka isku-daraha caadiga ah ee leh sanduuqa girka ku dhisan, laakiin mahadnaq naqshadeynta sharciga ah, isticmaalaha wuxuu dhiqi karaa dhammaan qaybaha balaastigga marka sanduuqa girka la goosto. Mootorada 1200-watt ee leh hagaajinta xawaaraha shanta heer waxay hawlaha ku qabataa waqtiga ugu gaaban. Mahadnaq engejiyaha khudaarta oo ah kan ugu horreeyay oo lagu isticmaalo jadwalka isku-dareyaasha, labadaba waxqabadka badeecada iyo raaxada waqtiga jikada lagu qaato ayaa labanlaabay.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Lura Jadwalka Isku-daraha Gacanta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Lura Jadwalka Isku-daraha Gacanta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Lura Jadwalka Isku-daraha Gacanta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
Dimensions & Packaging: Gift box dimensions: 25 cm x 27 cm x 47cm
Tags: food processor, gear box, shredding, mixing, speed control
Production Technology: The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
Design Challenge: Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
Research: In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
Project Duration: The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
Operation Flow: Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
Patents: Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS
Team Members: Yasemin Ulukan