Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2022

Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #140639

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Colors

The Design

About Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada

Qoraalka Buugga: Broken Top Brewing Co Craft Beer waa naqshad baakadeynta cabitaanka oo loo sameeyay astaan biir yar oo gacanta lagu sameeyo oo soo saarta noocyada IPA iyo pilsner. Qaabka sawirka waxaa ku dhiirigeliyay alaabta ciyaaraha ee qadiimiga ah. Astaanta (logo-ga) oo lammaanaysa ayaa u habaysan midabka gaarka ah ee saf kasta oo alaab ah, waxayna isku darsantaa qaabka si loo abuuro muuqaal khiyaali ah. Qasacadaha waxaa laga sameeyay aluminium buluug ah, oo si gaar ah loogu habeeyay inay gaadhaan midab buluug madow oo qoto dheer oo aad u dhif ah marka la eego qasacadaha aluminium-ka. Daabacaadda khadadka dhaadheer ee ink-jet-ka ee heerka sare, oo leh lakab khad cad ah, ayaa ka dhigaysa sawirrada kuwo aad u soo jiidasho leh. Qasacadda caadiga ah ee 211 waxay qaadaa 12 auns.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Broken Top Brewing Co Craft Beer Shaqada Ugu Muhiimsan: Baakadaynta Cabitaannada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable