Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Ragu Communication

Naqshadda Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Ragu Communication waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Dahabka ah ee A' Design Award.

DahabGaraafig· 2022

Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga

Ragu Communication uu sameeyay

Macmiilka: Sistema Biblioteche di Roma

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Garaafig

95,370

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #140666

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga

Biblioteche di Roma waa aqoonsi astaan ganacsi oo loo abuuray shabakadda maktabadaha dadweynaha ee magaalada Rooma. Aqoonsigani wuxuu calaamad u yahay sannad-guuradii shan iyo labaatanaad ee nidaamka maktabadda, waxaana loogu talagalay inuu muujiyo hal-abuurnimo iyo helitaan fudud. Astaantii taariikhiga ahayd waxay muujinaysay buug xiran oo dhinaciisa u jiifa. Calaamadda cusub waxay muujinaysaa buug furan oo sidoo kale loo akhriyi karo xarafka ugu horreeya ee magaca. Calaamadda garaafiku waa mid nadiif ah oo lagama maarmaan ah. Aqoonsiga waxaa lagu dabaqay nidaamka qalabka xafiiska, meelaha xiriirka dhijitaalka ah, xayeysiiska, warbaahinta bannaanka iyo calaamadaha tilmaamaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Biblioteche di Roma Aqoonsiga Astaanta Ganacsiga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Cabbirka & Qaabaynta: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Summado: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Tiknoloojiyada Soo Saarka: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Caqabadda Naqshadda: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Dhiirrigelinta: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Muddada Mashruuca: The project began in Rome in January 2021 and was delivered to the client in April 2021
Socodka Hawlgalka: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Shatiyada: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Xubnaha Kooxda: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Amaanta Sawirrada: Ragu Communication