Altitude Series Sumadda Khamriga by Yanhui Zhang

Altitude Series Sumadda Khamriga by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Altitude Series Sumadda Khamriga

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Altitude Series Sumadda Khamriga

Altitude Series waa sumad khamri oo loo sameeyay khamriyada ka yimaada gobolka Shangri-La, waxaana waxyi laga qaatay khariidadaha khasnadaha ee sheekooyinka tacabburka. Sumaddu waxay isticmaashaa khariidad muujinaysa sare u kaca dhulka si ay uga tarjunto meesha beeraha ay ku taal, oo ah dhul sare oo loolka hooseeya. Isku-xirnaanshaha juqraafiga iyo tirooyinka joogga ayaa tilmaamaya tayada iyo darajada khamri kasta. Saddex midab ayaa astaan u ah deegaanka maxalliga ah: qalin baraf, buluug haro, iyo madow cirka habeenkii. Isku-xirnaanshayaal dahab ah oo yara kor u kacsan ayaa ka dhigaya darajo kasta mid si fudud loo aqoonsan karo. Daabacaad ultraviolet ah ayaa lagu dabaqay warqad gaar ah oo leh dhawaaqyo qaansoobay oo yaryar oo iftiinka jajabiya.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Altitude Series Sumadda Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Altitude Series Sumadda Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Altitude Series Sumadda Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Dimensions & Packaging: Width: 90MM, height: 95MM
Tags: Shangri-La, treasure, map, poster, wine, packaging design
Production Technology: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Design Challenge: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Research: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspiration: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Project Duration: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operation Flow: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Team Members: Creative Director: Xia Ling
Designer: Wang Yang
Image Credits: Creative Director: Xia Ling