Borjomi Baakad Daabacaad Xaddidan by Antonia Skaraki

Borjomi Baakad Daabacaad Xaddidan by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Borjomi Baakad Daabacaad Xaddidan

by Antonia Skaraki

Client: Borjomi

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Baakad Daabacaad Xaddidan

Gariir xoog leh, shucaacyo cirka Borjomi qurxinaya, iyo jilaal leh muuqaal weyn, deerada. Sixiriile loo beddelay astaanta dhaqanka Jarjiyaan. Astaamaha muuqaalka ee "Dhalaaliyaha Weyn". Borjomi waxay qaadatay dhalaalka xaflado, deeraduna waxay kor uga soo baxaysaa qubadda, ka baxsan biyaha qulqulaya ee degdegga ah. Hareeraheeda, iskutallaabta Bolnisi oo biyaha ku jirta, xarunta nolosha. Xariiqyada qoska waxay isku dhafan yihiin xariiqyada shucaaca qaraxda, si loo xoogeeyo dhaqdhaqaaqa. Midabka cas wuxuu xoojiyaa dabbaaldegga, biyahana waxaa khalkhal geliyay laxanada gariirrada abuurista.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Borjomi Baakad Daabacaad Xaddidan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Borjomi Baakad Daabacaad Xaddidan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Borjomi Baakad Daabacaad Xaddidan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris