Meer Baakadaha Kafeega Degdega Ah by Masoud Najafi Amirkiasar

Meer Baakadaha Kafeega Degdega Ah by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Meer Baakadaha Kafeega Degdega Ah

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Meer Baakadaha Kafeega Degdega Ah

Naqshadeynta baakadaha ee badeecada cusub ee suuqa ku cusub maaha oo kaliya farshaxanka naqshadaynta laakiin sidoo kale waxay ku saabsan tahay farshaxanka fahamka macaamiisha & # 039; maskaxda iyo taagan bannaanka on khaanadaha ka dhanka ah tartamayaasha. Iyadoo maskaxda lagu hayo nuucyadan, naqshadaynta baakadaha Meer waxay qaadatay qaabka ugu dambeeya ee sheyga si ay u kiciso oo u hawlgeliso dhammaan dareenka kafeega jecel. Sidoo kale, qaabka iyo cabbirka farta aan caadiga ahayn ayaa door muhiim ah ka ciyaara soo jiidashada macaamiisha alaabta. Naqshaddan waxaa la abuuray iyadoo rajada laga qabo in isbeddel halis ah lagu sameeyo shelf cabitaanka ee dukaamada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Meer Baakadaha Kafeega Degdega Ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meer Baakadaha Kafeega Degdega Ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meer Baakadaha Kafeega Degdega Ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020