Prakrishi Baakadaynta Malabka by Vishal Vora

Prakrishi Baakadaynta Malabka by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Prakrishi Baakadaynta Malabka

by Vishal Vora

Client: Prakrishi

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Prakrishi Baakadaynta Malabka

Prakrishi waa naqshad baakadayn oo loogu talagalay lix nooc oo malab dhadhan leh. Noocyadani waxay balaadhinayaan sumad hore u jirtay waxayna ilaalinayaan qaabkeeda fudud iyo booska cad ee ballaadhan. Astaan la habeeyay oo ku salaysan baalasha shinnida ayaa u adeegta qalabka muuqaalka ee ugu muhiimsan. Astaantani waxay siisaa noocyada malabka aqoonsi gaar ah waxayna ka caawisaa macaamiisha inay kala saaraan lixda dhadhan marka ay khaanadaha saaran yihiin. Malab kasta waxaa lagu shubaa dhalo muraayad ah oo dhererkeedu yahay 180 millimitir, ballaceeduna yahay 100 millimitir. Sumadda dhalada iyo daboolka daboolka waxaa lagu daabacaa warqad dabiici ah oo cad oo muuqaal jiiran leh.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Prakrishi Baakadaynta Malabka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Prakrishi Baakadaynta Malabka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Prakrishi Baakadaynta Malabka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)