Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka by Jessica Yang - WeBranding Global

Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka

by Jessica Yang - WeBranding Global

Client: WeBranding Global

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka

Qoraalka Buugga: Heivy waa naqshad baakadayn iyo aqoonsi sumad ah oo loogu talagalay xarig cabbitaanno collagen-ah oo dareere ah. Xariggu wuxuu ka kooban yahay shan alaabo oo loo yaqaan Lullaby, Uplift, Revive, Fortify iyo Protect. Dhalo kastaa waxay isticmaashaa midabyo iyo qaabab u gaar ah si ay u muujiso dhadhan kala duwan, halka qaab-dhismeed wadaag ah uu ku hayo xarigga oo dhan mid isku mid ah. Cabbitaannada waxaa lagu soo bandhigay dhalooyin galaas ah oo cabbirkoodu yahay 35 by 35 by 107 millimitir, oo laga sameeyay walxo si buuxda dib loo warshadeeyn karo. Ujeeddada naqshadaynta ayaa ah in sumadda la siiyo fariin cad oo joogto ah oo ku saabsan caafimaad iyo firfircooni.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Heivy Shaqada Ugu Muhiimsan: Baakadaynta Cabbitaanka Collagen-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensions & Packaging: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tags: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Production Technology: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Design Challenge: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Research: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Inspiration: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Project Duration: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Operation Flow: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Team Members: Creative Director: Jessica Yang
WBG Creative Team