Cidih Aqoonsiga Sumadda oo uu sameeyey Peng Wang

Naqshadda Cidih Aqoonsiga Sumadda oo uu sameeyey Peng Wang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2023

Cidih Aqoonsiga Sumadda

Peng Wang uu sameeyay

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

8,889

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #142225

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Cidih Aqoonsiga Sumadda

Cidih waa aqoonsi sumad loo naqshadeeyay saldhig waxbarasho iyo cilmi-baaris oo ku yaal Milan, Talyaaniga, oo ay wadajir u dhisteen Jaamacadda Tsinghua iyo Politecnico di Milano. Xarfaha C iyo D waxay sameeyaan qaab togan iyo taban oo midba midka kale ka sameeyo, taasoo calaamad u ah midnimada aragtida iyo hawlgalinta, iyo saamaynta furan ee madal caalami ah. Nuska goobka ee bartamaha ku yaal wuxuu tilmaamayaa qorrax soo baxaysa. Xarafka H wuxuu matalaa "hub" (xarunta), qaabkiisa tabanna wuxuu hoosta ka sido muuqaalka magaca. Aqoonsigan waxaa lagu dabaqaa qalabka daabacaadda, calaamadaha dijitalka ah, mareegaha internetka, shaashadaha, waraaqaha jarjaraya, iyo akrilikada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Cidih Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Cidih Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Cidih Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Cabbirka & Qaabaynta: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Summado: Brand Identity, Logo, VI
Tiknoloojiyada Soo Saarka: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Caqabadda Naqshadda: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Cilmi-baadhis: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Dhiirrigelinta: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Muddada Mashruuca: The project was started in November, 2020 and put into operation in May, 2021.
Socodka Hawlgalka: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Xubnaha Kooxda: Peng Wang