China Merchants Naqshadeynta Gudaha ee Laanta Bangiga by Shenzhen Scene Aesthetic Design Co., Ltd

China Merchants Naqshadeynta Gudaha ee Laanta Bangiga by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2023

China Merchants Naqshadeynta Gudaha ee Laanta Bangiga

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: China Merchants Bank

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

12,564
Verified Award Winner
Verify Award Status for #142304

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Merchants Naqshadeynta Gudaha ee Laanta Bangiga

Qoraalka Buugga: China Merchants waa naqshadeyn gudaha oo laan bangi ah oo lagu dhammeeyay Shenzhen, Shiinaha. Bannaanka 870 mitir laba jibbaaran ah waxaa loo qaybiyaa aagago shaqo oo u kala baxsan soo dhaweynta ganacsiga, sugitaanka iyo madadaalada, dhammaantoodna waxay ka soo baxaan aag dhexe oo nasasho oo isku dhafan. Afar-gees, oo ah qaab loo isticmaalo daaqadaha dhismayaasha qadiimiga ah ee Shiinaha, ayaa loo qaatay xudunta muuqaalka si loo muujiyo xasilloonida iyo furfurnaanta. Alwaax, maqaar, muraayad iyo iftiin heerkulkiisu yahay 5500K ayaa lagu daraa cinwaanno madow iyo midabada sumadda si loo abuuro jawi deggan. Laanta waxaa loo qorsheeyay inay noqoto meel loogu talagalay xiriirinta maalinlaha ah iyo nasashada.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

China Merchants Naqshadeynta Gudaha ee Laanta Bangiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. China Merchants Naqshadeynta Gudaha ee Laanta Bangiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, China Merchants Naqshadeynta Gudaha ee Laanta Bangiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensions & Packaging: 870㎡
Tags: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Production Technology: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Design Challenge: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Research: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiration: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Project Duration: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Operation Flow: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Team Members: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang