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Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda by Shenzhen Scene Aesthetic Design Co., Ltd

Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.


BirGudaha· 2023

Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda

by Shenzhen Scene Aesthetic Design Co., Ltd

Client: ECOVACS SI Design

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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The Design

About Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda

Ecovacs waa dukaan tafaariiqeed oo naqshadaynta gudihiisu loogu talagalay alaabta robotka caqliga leh, wuxuuna dabooshaa 150 mitir oo laba jibaaran. Dukaanku wuxuu bandhigayaa mawduuca hab-nololeed oo ka fiican iyadoo la adeegsanayo suuragelin guri oo isku darsan tignoolajiyada iyo nolosha maalinlaha ah. Buluug isbeddelaya (gradient blue) ayaa u badan bannaanka guud, oo ay ku biirayaan alwaax-qoryo diirran iyo qolof-shelf lacageed madow oo leh muuqaal bir ah. Qaababka wareegga ah ee laga soo qaatay astaanta (logo) shirkadda iyo alaabta ayaa loo isticmaalay sida luuqad muuqaal. Waddo qorsheysan ayaa hagta booqdayaasha iyaga oo maraya aagagga bandhiga, iibinta, khibradda iyo suuragelinta. Dukaanku wuxuu ka furmay Shiinaha sanadkii 2022.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ecovacs Naqshadaynta Gudaha Dukaanka Tafaariiqda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
Dimensions & Packaging
150㎡
Tags
New retail model,Immersive experience,Future home scenarios,robots; Humanistic
Production Technology
1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers.
Design Challenge
This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
Research
As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
Inspiration
Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
Project Duration
The project began in January 2022 and was launched in China in June 2022.
Operation Flow
Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
Team Members
Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Liandan Cui,
Shuidong He,
Qilin Yang

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