Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga by Jingzhang Xiao and Dongyan Ruan

Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga

by Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga

Qoraalka Buugga: Ocean Blue waa naqshad xirmo oo loogu talagalay khamri baijiu ah. Dhalada waxa ay raacaysaa qiyaasaha wareega Fibonacci, taasoo siinaysa qaab dheelitiran oo firfircoon oo si fudud loo qabsan karo loona furi karo. Qaybta sare waxa lagu dhammaystiray dhalanteed dahab ah oo la mid ah ciidda xeebta, halka qaybta hoose lagu midabeeyay buluug badeed. Farsamada lithography-ga birta naxaasta ah, samaynta "cat-eye", iyo naqshadaynta bararsan ayaa loo isticmaalay si loo horumariyo qaabka dusha sare. Sanduuqa dibadda waxa laga sameeyay warqad gudud oo cirro ah oo leh dhexda sanduuqa oo cad, foam la duubay, iyo dawaco daaboolan. Nidaam koodh ah ayaa isku xira dhalo kasta, sanduuq kasta iyo kiish kasta si loo ilaaliyo alaabta tacsiiladda been abuurka ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Ocean Blue Shaqada Ugu Weyn: Xirmada Cabitaanka Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensions & Packaging: 140mmx115mmx320mm，
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Design Challenge: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Research: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiration: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin