Vivo X80 Ololaha Xayeysiiska Bannaanka by Output

Vivo X80 Ololaha Xayeysiiska Bannaanka by Output is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2023

Vivo X80 Ololaha Xayeysiiska Bannaanka

by Output

Client: Output

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Ololaha Xayeysiiska Bannaanka

Vivo X80 waa olole xayeysiis oo bannaanka ah oo loo abuuray in lagu dhiirrigeliyo taxane taleefanno casri ah. Halkii laga isticmaali lahaa shaashad 3D ah oo aan u baahnayn muraayado oo la dhigo meel sare oo dhisme ah, ololuhu wuxuu isticmaalaa shaashad weyn oo dhulka ah oo si toos ah loo dhigay dhulka, si daawadayaashu ay uga daawan karaan meel dhow. Muhtawada waxaa loo habeeyay toddobo qaybood, waxaana lagu soo bandhigay Shenzhen iyo Xian. Laba raadaar iyo tignoolajiyada qabashada jirka bini'aadamka ayaa la socda booska iyo dhaqdhaqaaqa daawadayaasha, sidaas darteed sawirradu waxay ka falceliyaan daawadayaasha. Tignoolajiyada saadinta layserka ayaa loo isticmaalaa bandhigga.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Vivo X80 Ololaha Xayeysiiska Bannaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Vivo X80 Ololaha Xayeysiiska Bannaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Vivo X80 Ololaha Xayeysiiska Bannaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan