Shguijiu Dian Baakadaynta Dhalada Baijiu by Liang Chen

Shguijiu Dian Baakadaynta Dhalada Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2023

Shguijiu Dian Baakadaynta Dhalada Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Shguijiu Dian Baakadaynta Dhalada Baijiu

Shguijiu Dian waa naqshad baakadayn oo loogu talagalay Baijiu hadiyad tayo sare leh oo ka timid Shanghai. Qaabkeeda waxaa laga waxyoontay Shanghai Tower, oo ah dhismaha ugu dheer Shiinaha. Dhalada kiristaalka ah iyo daboolka birta ah ee muraayadda u eg waxay u muuqdaan hal qaab, oo leh qaansooyin wareegsan iyo muuqaal aan simmetri ahayn. Sanduuqa dibadda waxaa lagu dahaadhay qalin, wuxuuna leeyahay qaab wareegsan (dhululubo) oo leh dusha sare oo qalloocan oo aan caadi ahayn. Sanduuqa dibadda wuxuu cabbirkiisu yahay 110 mm ballac ahaan iyo 330 mm dherer ahaan, halka dhaladu ay tahay 80 mm ballac ahaan iyo 300 mm dherer ahaan. Labada qaybood waa la kaydin karaa lana soo bandhigi karaa, taas oo yaraynaysa qashinka.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Shguijiu Dian Baakadaynta Dhalada Baijiu waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Shguijiu Dian Baakadaynta Dhalada Baijiu waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shguijiu Dian Baakadaynta Dhalada Baijiu waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensions & Packaging: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tags: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Production Technology: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Design Challenge: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Research: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiration: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Project Duration: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Operation Flow: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Team Members: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Image Credits: Creative Director: Chen Liang