Jundao Guiniang Baakadaynta Baijiu by Liang Chen

Jundao Guiniang Baakadaynta Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Jundao Guiniang Baakadaynta Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

25,658
Verified Award Winner
Verify Award Status for #142678

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jundao Guiniang Baakadaynta Baijiu

Jundao Guiniang waa naqshad baakadayn oo loogu talagalay khamriga Shiineeska ee heerka sare ah ee Baijiu. Dhalada dhoobada cad ee lix-geesle waxaa lagu qurxiyay sawir khad ah oo dhaqameed Shiinees ah, oo lagu dhejiyay hab dubis dhalaal (enamel firing) ah. Iftiinka jilicsan ee sawirku wuxuu muujinayaa buuro iyo webiyo, wuxuuna tilmaamayaa deegaanka dabiiciga ah ee aagga wax-soo-saarka. Habka dahaar-dahabeedku wuxuu si lakab-lakab dhuuban ah u muujinayaa muuqaalka dhulka ee gobolka asalka ah. Daboolka dahabiga ah waxaa loo qaabeeyay sidii shaabad shakhsiyeed, waxaana loo hayn karaa sida qurxin. Naqshaddu waxay muujinaysaa dhaqanka Shiinaha, ixtiraamka dabeecadda iyo qiimaha caadooyinka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Jundao Guiniang Baakadaynta Baijiu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Jundao Guiniang Baakadaynta Baijiu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Jundao Guiniang Baakadaynta Baijiu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions & Packaging: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Research: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Project Duration: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Team Members: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Image Credits: Creative Director：Chen Liang