Naqshadda Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah oo uu sameeyey Akomi waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2023

Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah

Akomi uu sameeyay

Macmiilka: Municipalities of Brescia and Bergamo

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

30,406

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #143502

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah

Hal calaamad oo ay wadaagaan laba magaalo oo kala duwan (Bergamo iyo Brescia, oo ku midoobay sanadka 2023 Caasimadda Dhaqanka ee Talyaaniga) oo ay dhiirigelisay dhaqanka pop-ka oo loo qaabeeyey inay horumarto muddada. Dhammaan joomatarigu waxay ku salaysan yihiin leexinta curiyeyaasha toosan ee dhumucdooda joogtada ah leh, taas oo ay dhiirigelisay ulaha dhismaha ee labada magaalo caan ku yihiin, iyada oo ujeedadu tahay in la rogo fikradda magaalooyinka warshadaha oo loo dabaaldego adkaysigooda intii lagu jiray qalliinkii ugu horreeyay ee COVID-19. Cunsurka guduudan ee astaanta u ah kaliya maaha 3 iyo B isku mar, laakiin sidoo kale waxay heli karaan macnayaal iyo qaabab kala duwan oo xaalado kala duwan ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Italian Capital of Culture Logo Iyo Ololaha Bilawga Ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Cabbirka & Qaabaynta: Minimum height of the logo: 10 mm
Summado: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tiknoloojiyada Soo Saarka: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Caqabadda Naqshadda: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Cilmi-baadhis: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Dhiirrigelinta: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Muddada Mashruuca: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Socodka Hawlgalka: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.