Tgl Tgl Aqoonsiga Sumadda by Wei Sun is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

Tgl Tgl Aqoonsiga Sumadda

by Wei Sun

Client: DOTONE Brand Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

10,416
Verified Award Winner
Verify Award Status for #143895

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tgl Tgl Aqoonsiga Sumadda

TGL waa goob cilmi baaris iyo waxbarasho loogu talagalay carruurta. Waxay qabataa isgaarsiin hufan iyo habab waxbarid oo xiiso leh. Astaantu waxay u isticmaashaa hummingbird-ka sida xambaaha xusuusta astaanta. Waxay isticmaashaa calaamado muuqaal ah oo sahlan oo saafi ah si ay u abuurto sawir qani ah oo xiiso leh, iyada oo la abuurayo calaamad IP ah oo kala duwan, taas oo siisay astaanta sifooyin bini'aadminimo, awood u siinaysa isdhexgalka badan ee carruurta iyo sameynta xiriiryo shucuureed. Isticmaalka guud ee luuqada muuqaalka midabka hodanka ah waxa ay gudbisaa dhawaaq firfircoon, dhalinyaronimo iyo saaxiibtinimo leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Tgl Tgl Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tgl Tgl Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tgl Tgl Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensions & Packaging: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tags: Brand Design, Logo Design, Brand Identity, Education, IP Design
Production Technology: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Design Challenge: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Research: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiration: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Project Duration: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Operation Flow: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patents: All copyrights DOTONE Brand Design,2021
Image Credits: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021