Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka by KL Chiu

Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka by KL Chiu is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Kamaradda iyo Qalabka Sawir-qaadista Competition Category.

NaxaasQalabka Sawir-qaadista· 2023

Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka

by KL Chiu

Client: ShiftCam Limited.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Qalabka Sawir-qaadista Category

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Colors

The Design

About Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka

U heellan xoojinta hal-abuurka moobiilka, nidaamyada SnapGrip waxay u adeegaan sidii qalab abuuraha nuxurka ugu dambeeya kaasoo kor u qaadaya khibradda toogashada mobilada. Adiga oo diirada saaraya waxyaabaha daruuriga ah ee DSLR, SnapGrip waa xajin sawir qaade oo is haysta oo ergonomic ah kaas oo adeegsada isku xirka magnetka oo bixiya ku dallacaadda bilaa-waayirka ah iyada oo loo sii marayo baytari ku dhex jira. Iyada oo fudud birlab xoog leh, SnapGrip waa dhakhso in lagu xidho oo isla markaaba waxay keentaa raaxada xajinta cabbirka buuxa oo ay ku jirto badhanka xidhidhiyaha ee toogashada farta mudiska ah ee taleefankaaga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Shiftcam Snapgrip Snapgrip Korka Sawir Qaadista Moobilka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SnapGrip is a compact and ergonomic mobile photography grip that utilizes the iPhone MagSafe system and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone. A minimal design with portability in mind. The magnetic system lets you quickly switch from landscape to portrait shooting or expand with lighting or mounts.
Dimensions & Packaging: 11cm(W) x 3.5cm(D) x 8cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, Magnetic mounting system, 2 PCBs with over 50 components in total, featuring Bluetooth shutter button. 5W wireless charging contains 1 lithium ion 18650 battery cell (total 3200 mAh), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry-standard cold shoe mount.
Tags: Mobile Accessories, Photography, MagSafe, Phone Grip, Content Creation
Production Technology: Form follows function is our main design mantra and without sacrificing ergonomics and functionality we created an, as compact as possible enclosure to hold the key components. Minimizing footprint, to improve portability, the internal construction and assembly process became more challenging. As the SnapGrip holds your phone in place by magnetic force, a large part of development and research has gone into finding the correct strength that gives you that secure feeling for worry-free shooting.
Design Challenge: SnapGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing an ecosystem of products in times of COVID has been a challenge. With team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Research: Reaching out to our existing customer base we created focus groups to learn more about the needs of content creators and their workflow. We realized that they are always on the go and in need of a compact, portable ad-hoc shooting system that enhances their phone. What started as only a Snapgrip rapidly evolved into an ecosystem of products. Empower the users' mobile creative workflow at every stage so that they can gear up, shoot, edit, (re)view, and share their content on the go.
Inspiration: With a passion for empowering mobile creatives, we aimed to create the ultimate content creator toolkit. An ecosystem of products that enhance your mobile shooting experience. By focusing on the essentials of a DSLR the Snaprgip makes shooting on your mobile phone comfortable and fun again. Whether an avid Instagrammer, crazy about TikTok, or a Facebook fan keen to share cooking skills, SnapGrip disappears within the experience and allows you to focus on what matters - Your content
Project Duration: The SnapGrip project started in March 2021 with concepting and preliminary engineering. In May 2022, SnapGrip was launched on Kickstarter as ShiftCam's biggest product launch yet raising over USD 840,000 with more than 6600 backers. With key project management in Hong Kong, design and engineering in the Netherlands, and assembly in China, the production of SnapGrip started in July 2022. The product will officially launch in retail in October 2022.
Operation Flow: Just Grip, Snap, Shoot. With the magnetic system, the SnapGrip is very intuitive in use as it automatically snaps into the correct position on your phone. Additional accessories can snap magnetically to the SnapGrip, your phone, or each other. A SnapLight beautifully illuminates your subject while the SnapPod allows you to frame your shot as a tripod or selfie stick, or just mounts a light for you. The SnapGrip ecosystem is designed to seamlessly integrate into the content creation workflow.
Team Members: Benson KL Chiu
Armand Vanoord