Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada by Kl Chiu

Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada by Kl Chiu is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Kamaradda iyo Qalabka Sawir-qaadista Competition Category.

LacagQalabka Sawir-qaadista· 2026

Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada

by Kl Chiu

Abaalmarinta Lacagta ah ee A' Design Award Winner in Qalabka Sawir-qaadista Category

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Colors

The Design

About Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada

Shiftcam 240mm Super Zoom waa muraayad telephoto ah oo loogu talagalay taleefannada gacanta. Muraayaddan waxaa loo hagaajiyay taleefannada leh qaybaha kamarada periscope ee 5x, waxayna bixisaa aragti indhaha ah oo ku dhow 10x. Afar beddele macro ah oo is dul saari kara ayaa isla masaafadaas u beddela sawir qaadis macro ah oo fog, ilaa 40x. Jirka muraayadda iyo saldhigga waxaa laga sameeyay aluminium dib loo warshadeeyay, waxayna isticmaalaan nidaam qufulan oo la duudduubo si dhaqso ah oo ammaan ah loogu xiro. Qaybta hore waxaa lagu hayay cidhiidhi si qalabka birlabta ahi u sii shaqeeyaan iyadoo muraayaddu ku dhegan tahay. Qaabka yar ee is haystaa wuxuu ka dhigayaa qalabka mid jeebka lagu qaadan karo.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shiftcam 240mm Super Zoom Muraayadda Kamaradda Mobilada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord