Lacag Xirmooyin · 2023
Snow Zero Baakadaynta Cabitaanka
by China Resources Snow Breweries Ltd.
- Abaalmarinta Lacagta ah ee A' Design Award 2023 in Xirmooyin
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 30,143
- Verification code C0BB4EA7BB · Verify this award
Colors
About Snow Zero Baakadaynta Cabitaanka
Snow Zero waa naqshad baakadayn oo loogu talagalay biyo dhalaalaya oo khamri hooseeya iyo kalooriyo hooseeya leh. Magaca Zero wuxuu tilmaamayaa saqbadhka habeenka, kaas oo loo arko dhammaad iyo bilow labadaba. Calaamadda aan dhammaadka lahayn (infinity) ee baakadka saaran ayaa muujinaysa fikradda sii socoshada. Tirada 0 waxaa lagu sameeyay saameyn bir dareere ah oo saddex-geesood ah si loo soo jeediyo dhadhan fudud oo qabow. Sawirrada dhalooyinka saaran waxay ka faa'iidaysanayaan hab-dhismeedyada farshaxanka muuqaalka ee horudhaca ah si ay u helaan muuqaal mustaqbal ah. Dhalooyinka qaabka dhibicda biyaha leh waxaa lagu xiri karaa af-ka-af, sidaas darteed laba dhalo ayaa samaynaya calaamad cusub oo aan dhammaadka lahayn. Waxaa la isticmaalay gasacado aluminium ah iyo dhalooyin quraarad ah.
About the Abaalmarinta Lacagta ah ee A' Design Award
Snow Zero Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Snow Zero Baakadaynta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Snow Zero Baakadaynta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
