Jinlongquan Beer Sanduuqa Hadiyaddu oo uu sameeyey Jin Zhang

Naqshadda Jinlongquan Beer Sanduuqa Hadiyaddu oo uu sameeyey Jin Zhang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2023

Jinlongquan Beer Sanduuqa Hadiyaddu

Jin Zhang uu sameeyay

Macmiilka: InBev jinlongquan beer (Hubei) Co., Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

17,363

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #144964

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Jinlongquan Beer Sanduuqa Hadiyaddu

Sanduuqan hadiyadda ah wuxuu isticmaalaa duubiyihii ugu caansanaa ee 1980-yadii sida tusaalaha abuurista, kaas oo xasuusin doona dad badan, oo ay ku jiraan dhalinyarada, xusuustooda oo gaari doona isdhexgalka shucuur wanaagsan. Naqshadeeyuhu wuxuu u adeegsaday sanduuq kartoon ah si uu u naqshadeeyo, kaas oo ah mid wax ku ool ah, deegaan-u-saaxiibtinimo iyo badbaadinta kharashka. Isla mar ahaantaana, wuxuu si xirfad leh u furay saddex godad oo wareeg ah oo ku yaal dhinaca hore ee sanduuqa hadiyadda, kaas oo si macquul ah u arki kara noocyada kala duwan ee alaabada biirka ee gudaha, gaaritaanka naqshadeynta saddex-lakab ee dareenka, ilaalinta deegaanka iyo shaqada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Jinlongquan Beer Sanduuqa Hadiyaddu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jinlongquan Beer Sanduuqa Hadiyaddu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jinlongquan Beer Sanduuqa Hadiyaddu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Cabbirka & Qaabaynta: Width 370mm x Depth 70mm x Height 310mm
Summado: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Tiknoloojiyada Soo Saarka: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Caqabadda Naqshadda: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Cilmi-baadhis: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Dhiirrigelinta: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Muddada Mashruuca: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Socodka Hawlgalka: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Shatiyada: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer