New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2023
New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas
Client: China Construction Bank Corporation
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas
Qoraalka Buugga: Baaqiyada Cas ee Sannad-cusubka waa qaansheegad ka kooban saddex naqshadood oo baaqi cas ah, oo loo sameeyay Sannad-cusubka Shiinaha. Baaqiga casku waa hadiyad dhaqameed Shiinees ah oo loo isticmaalo in lagu dabaaldego Habeenka Sannad-cusubka, halka ereyga Li Shi uu sido macnaha waxyaabaha nasiibka wanaagsan iyo barakada. Naqshad kastaa waxay ku salaysan tahay salaan dhaqameed: kalluunka barwaaqada, liinta nasiibka wanaagsan, iyo qare-dheegga (gourd) ee ka dhigan hodanka. Sawirrada waxay ka soo bixiyeen qaabka lacagaha qadiimiga ah ee Shiinaha, iyagoo qaabkaas ku daraya calaamad kasta iyada oo la adeegsanayo dhibco, khadad iyo dusha sahlan. Baaqi kastaa wuxuu leeyahay cabbir ah 180 ilaa 90 millimitir.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, New Year's Red Envelopes Shaqada Koowaad: Baakidhka Baaqiga Cas waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensions & Packaging
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Production Technology
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Design Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Project Duration
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
- Team Members
- Chen Lei,Shusheng Liu
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