Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah by Wen Liu

Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah by Wen Liu is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah

Shaoxing Nverhong Winery Co., Ltd. waxay leedahay taariikh dheer. Waxaa la aasaasay 1919, waa wakiilka Huangjiu. Waxay ku taal Shangyu Dongguan, Shaoxing City, Gobolka Zhejiang. Waa mid ka mid ah shirkadaha laf-dhabarta u ah warshadaha Huangjiu ee Shiinaha iyo unugga guddoomiye-ku-xigeenka laanta Ururka Warshadaha Khamriga ee Shiinaha.Nuerhong Huangjiu waxaa lagu kariyaa bariiska glutinous ee ugu fiican, oo leh midab cad oo hufan, khafiif ah oo weli qani ah. dhadhan iyo udgoon xooggan oo raagaya.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nverhong Guihualinzang Baakadaha Cabitaanka Khamriga Ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang