Custom Hoodies Calaamad by Marko Maciev is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

Custom Hoodies Calaamad

by Marko Maciev

Client: UMA Network Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

13,617

Verified Award Winner

Verify Award Status for #145151

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Custom Hoodies Calaamad

Hoodies Custom waa Desktop to Mareeg mareegta webka halkaas oo sawiradu lagu dabaqo hoodies oo la daabaco. Astaantu waa qaabaynta xadhig ku xidhan hoodie oo loo sameeyay sida stencil-graffiti saaxiibtinimo calaamada geesiga yar ee Red Riding Hood, haddii ay maanta ahayd mid ka mid ah, iyada oo duulaysa raadinaysa yeey weyn oo xun. Waxa ay isku dayaysaa in ay soo saarto gariir caasi ah iyo tamar sare u kac ah oo ah astaanta moodada waddooyinka, iyada oo u dhaqmaysa sidii sumad-hoosaad ka korreysa taas oo isticmaaleyaasha marinka shabakadda ay dhisi karaan sheekadooda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Custom Hoodies Calaamad waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Custom Hoodies Calaamad waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Custom Hoodies Calaamad si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Tags: Logos, Symbols, Corporate Identity, Logotypes
Design Challenge: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Research: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Inspiration: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Project Duration: 2 weeks, Hong Kong SAR
Operation Flow: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Patents: UMA Network Limited
Image Credits: UMA Network Limited