A Inc Aqoonsiga Shirkadda by Yu Morisawa

A Inc Aqoonsiga Shirkadda by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2023

A Inc Aqoonsiga Shirkadda

by Yu Morisawa

Client: A Inc

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About A Inc Aqoonsiga Shirkadda

A Inc waa barnaamij aqoonsi shirkadeed oo loo abuuray shirkad ku salaysan Tokyo. Aqoonsigu wuxuu ku dhisan yahay hal xaraf oo ah A, oo laga sameeyay xariiqyo midab leh. Xariiqyadu waxay matalaan tamarta iyo awoodda hoos u dhaca ee qof kasta oo la xidhiidha shirkadda. Xariiqyada isku dheggan waxay muujinayaan sida shirkaddu u dhismo iyadoo lagu kaalmeeyo kala duwanaanshaha jecelka. Aqoonsigan waxaa lagu dabaqay kaararka ganacsiga iyo baaqiyada, qof kastana wuxuu dooran karaa midabkiisa jecelyahay. Midabyada baaqiyaha waxaa lala simi karaa qofka la soo dirayo. Sumcaddu waxay leedahay far-baaris (embossing) si loo dhawro midabyada xoogga leh iyagoo la yaraynayo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

A Inc Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. A Inc Aqoonsiga Shirkadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, A Inc Aqoonsiga Shirkadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto