Balaatiin Xirmooyin · 2023
Liang Bai Kai Baakadaynta Biyaha La Cabbo
by Tiger Pan
- Abaalmarinta Balaatiinka ah ee A' Design Award 2023 in Xirmooyin
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Baakadaynta Biyaha La Cabbo
Liang Bai Kai waa dhalo muraayad ah oo loo naqshadeeyay biyo la karkariyay oo la qaboojiyay oo la cabbo. Magacu wuxuu tilmaamayaa biyo la karkariyay oo qaboobay, oo ah cabbitaan muddo dheer caan ka ahaa Shiinaha. Dhaladu ma lahan summad. Taa beddelkeeda, farshaxan laga soo qaatay rinjiyeynta xilligii boqortooyadii Song ee Muuqaalka Webiga ee Tsingming ayaa dib loo rinjiyeeyay oo lagu dhejiyay muraayadda iyadoo la adeegsanayo daabacaadda kulaylka wax lagu wareejiyo. Sawirka waxaa loo qaybiyay laba iyo toban dhalo, oo matalaya laba iyo tobanka saacadood ee dhaqameed. Dusha muraayaddu waxay ku dartaa dhalaal iyo dareen taabasho. Dhalo kastaa waxay dhererkeedu yahay 313 milimitir, ballaca goobadeeduna waa 76.5 milimitir.
About the Abaalmarinta Balaatiinka ah ee A' Design Award
Liang Bai Kai Baakadaynta Biyaha La Cabbo waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Liang Bai Kai Baakadaynta Biyaha La Cabbo waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. Liang Bai Kai Baakadaynta Biyaha La Cabbo waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
