Dukang Liquor Baakadaynta Dhalada Khamriga by Tiger Pan

Dukang Liquor Baakadaynta Dhalada Khamriga by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Dukang Liquor Baakadaynta Dhalada Khamriga

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Dukang Liquor Baakadaynta Dhalada Khamriga

Dukang Liquor waa naqshad baakadayn oo loogu talagalay khamriga Shiinaha ee baijiu. Dhalada ayaa qaab looga dhigay kor ilaa hoos si ay u samayso muuqaal aan toos ahayn oo ka mid ah wejiga Cao Cao, oo ahaa istaraatiiji militari taariikhi ah iyo gabayaa uu gabaygiisu magaca u yeelay sumadda. Daboolku wuxuu xusuusinayaa qoob-madaxeedka saraakiisha xilligii ka dambeeyay boqortooyadii Han, jirka dhaladana waxaa loo xardhay sida khamiis dheer, taas oo sidoo kale siinaysa qabasho adag. Waxaa la isticmaalay quraarad halkii laga isticmaali lahaa dhoobada la shubay ee caadiga u ah sumadaha la midka ah, sidaas darteed dushu waxay heshaa dhalaal iyo muuqaal taabasho leh. Sanduuqa dibadda waxaa lagu qurxiyay sawir vector ah oo muujinaya Luoyang, caasimaddii hore ee qadiimiga ahayd.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Dukang Liquor Baakadaynta Dhalada Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Dukang Liquor Baakadaynta Dhalada Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dukang Liquor Baakadaynta Dhalada Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan