Zhong Yuan No. 1 Baakadaynta Shaaha by Tiger Pan

Zhong Yuan No. 1 Baakadaynta Shaaha by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Zhong Yuan No. 1 Baakadaynta Shaaha

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Zhong Yuan No. 1 Baakadaynta Shaaha

Zhong Yuan No. 1 waa naqshad baakadayn oo loogu talagalay shaaha Maojian, oo ah shaah dhaqameed Shiinees ah oo lagu beero beero jaranjaro u dhisan. Sababtoo ah dhadhanka shaahu waa mid fudud oo khafiif ah, baakadka waxaa laga dhigay mid xushmad leh oo nafis ah. Daasadda shaaha waxaa laga sameeyay bir tinplate ah oo leh xardhid iyo daabacaad dahab ah, waxaana la isku daray dhammaystir matte ah iyo dhalaal (varnish) ah. Qaabka daboolka daasaddu wuxuu xasuusinayaa qof shaah guranaya oo koofiyad xiran. Sanduuqa dibadda waxaa laga sameeyay warqad si gaar ah loo diyaariyay, waxaana lagu xiraa suun qaab gaar ah leh oo laga dhaxlay daaqadaha guryihii hore ee beeralayda shaaha. Caleemo shaah oo dhab ah ayaa lagu qurxiyay suunka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Zhong Yuan No. 1 Baakadaynta Shaaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Zhong Yuan No. 1 Baakadaynta Shaaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zhong Yuan No. 1 Baakadaynta Shaaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan