Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha by Tiger Pan

Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha

Qoraalka Buugga: Yunnan Baiyao waa naqshad baakadeyn loogu talagalay xariiq daawo ilkaha carruurta. Jilaha sumadda waa daruur yar oo caruureed, kaas oo laga dhiirigeliyay magaca sumadda, halkaas oo "yun" ay ka macneeyso daruur. Jilaha wuxuu ka muuqdaa muuqaallo kala duwan oo wejiga ah si loo muujiyo da'yaal kala duwan. Sawirrada waxaa lagu sawiray qaab farshaxan carruureed si loo soo jiito feejignaanta hooyooyinka marka ay khaanadaha ku aragto. Sanduuqyadu waxay ku habboon yihiin dhigidda khaanadaha si toosan iyo si dhaadheer labadaba, halka sanduuqyada foornoolka strawberry-gu ay isugu biirsadaan sawir strawberry oo weyn. Baakadaynta waxaa laga sameeyay walax PLA ah, taas oo qudhmi karta muddo laba illaa toban bilood ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Yunnan Baiyao Shaqada Koowaad: Baakadaynta Daakada Ilkaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan