Momenten Shaqada Koowaad: Baakidhka Cabitaannada oo uu sameeyey E2W Studio

Naqshadda Momenten Shaqada Koowaad: Baakidhka Cabitaannada oo uu sameeyey E2W Studio waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2023

Momenten Shaqada Koowaad: Baakidhka Cabitaannada

E2W Studio uu sameeyay

Macmiilka: E2W Studio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

12,955

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #146150

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Momenten Shaqada Koowaad: Baakidhka Cabitaannada

Qoraalka Buugga: Momenten waa naqshad baakidh loogu talagalay khamri feedhfeedh ah oo aan sokor lahayn, kaas oo lagu iibiyo gasacyo dhuuban. Magaca sumadda wuxuu tixraacayaa xilliga saxda ah ee lagu cabbo, kaas oo aan ahayn mid aad u hore ama mid aad u daahaya. Aqoonsiga muuqaalka ah waxaa lagu dhisay jilayaal loo yaqaan "bubble monsters" (bahalaha buufka), kuwaas oo ka soo hadhay wejiga yar ee ka samaysan calaamadaha joogsiga qoraalka. Qaab kasta oo bahal ah wuxuu ka tarjumayaa dhadhan gaar ah, halka qaababka wareegsan ay muujiyaan dhadhamo jilicsan, qaababka afaysanna ay muujiyaan kuwo aad u qarsoon, taas oo caawisa iibsadayaasha inay helaan dhadhanka ay doorbidayaan. Xariiq faafin ah oo la yiraahdo KAI ayaa sii wada habka isku mid ah ee dabacsan iyo ciyaarta. Naqshadda waxaa la dhammeeyay sanadkii 2021.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Momenten Shaqada Koowaad: Baakidhka Cabitaannada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Momenten Shaqada Koowaad: Baakidhka Cabitaannada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Momenten Shaqada Koowaad: Baakidhka Cabitaannada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Cabbirka & Qaabaynta: Depth 180mm x Height 140mm
Summado: Wonderful, Vogue, Party, Happy, Open-Minded
Tiknoloojiyada Soo Saarka: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Caqabadda Naqshadda: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Cilmi-baadhis: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Dhiirrigelinta: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Muddada Mashruuca: The project was completed in 2021.
Socodka Hawlgalka: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Amaanta Sawirrada: N/A