Mugo Summada Soodhaha Dhalada Ku Jirta by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2023
Mugo Summada Soodhaha Dhalada Ku Jirta
Client: Tanya Dunaeva
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Mugo Summada Soodhaha Dhalada Ku Jirta
Mugo soda waxa uu ka kooban yahay afar nooc oo cabitaan ah kuwaas oo kala ah Mocktails, Liin dhanaan, sharoobada xawaashka iyo tamarta. Dhammaan cuntooyinka si gaar ah ayaa loo hindisay. Habka asalka ah ee abuurista alaabada waxay u baahan tahay hab la mid ah Naqshadeynta Baakadaha. Xalka dhibaatadan waa mid qoraal ah. Waxay ku saleysan tahay naqshadeynta calaamadda caadiga ah ee cabitaannada khamriga dhaqameed ee qaaliga ah, laakiin si loo soo bandhigo asalka iyo cusub ee badeecada, iyada oo dib-u-eegis muhiim ah lagu sameeyo classics. Qaab dhismeedka naqshadaynta lakabyo badan iyo isbarbardhigga ayaa ka dhigaya naqshad shakhsi ahaaneed oo cajiib ah.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Mugo Summada Soodhaha Dhalada Ku Jirta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Mugo Summada Soodhaha Dhalada Ku Jirta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Mugo Summada Soodhaha Dhalada Ku Jirta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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