Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka oo uu sameeyey Won Rak

Naqshadda Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka oo uu sameeyey Won Rak waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2023

Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka

Won Rak uu sameeyay

Macmiilka: Sejong Center

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

37,174

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #146646

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka

Dib-u-magacaabista Xarunta Sejong waa naqshad aqoonsi muuqaal ah oo loo sameeyay Xarunta Sejong ee Fanka Bandhigga, oo ah hay'ad dadweyne oo laga furay Seoul sanadkii 1978. Aqoonsigu wuxuu ka fogaanayaa qaabka caadiga ah ee astaamaha hay'adaha dadweynaha ee Kuuriya. Hangul, oo ah nidaamka qoraalka Kuuriya, ayaa isaga qudhiisu noqday astaanta, xarfahana waxaa lagu daray calaamado muusik oo laga soo qaatay lixda tiir ee dhismaha. Farta daabacaadda ee gaarka ah, dharka shaqaalaha masraxa iyo buug daabacan ayaa aqoonsiga ka fidiya astaanta wixii ka baxsan. Naqshaddu waxay isku dartaa qaabab hore iyo kuwo cusub hal nidaam gudihiis.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Sejong Center Rebranding Naqshadeynta Aqoonsiga Muuqaalka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions.
These attempts are a new combination of old and recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is a boldness that is rarely seen in Korea, and it is appealing to the younger generation as a new retro.
Summado: K-design, Sejong center, Rebranding, identity design, ShinShin, Type tailor, Hangul, Theatre Design, Korea logotype, Typography
Tiknoloojiyada Soo Saarka: The existing branding methodology for public institutions is divided into two in South Korea. First, a combination of symbols and readable but accessible words. Second, it is a way to use English only. Both were avoided and experimented with constantly to utilize the system and structure of Hangul. A very efficient branding template was created by expanding the form of consonants completed by combining Korean typography, and the guide's rules are apparent.
Caqabadda Naqshadda: At least in Korea, it is no exaggeration to say that the market for public institutions throughout the design industry, such as graphics and branding design, is the tomb of designers. In particular, designing logos using Hangul does not give a sophisticated impression to the Korean public. However, the Sejong Center for the Performing Arts set a precedent for achieving sufficient artistic and exemplary results through improvement of business procedures and dedication of the person in charge.
Cilmi-baadhis: Beyond simple logo redesign, various branding works have been carried out. First, customized typefaces were produced for future use, and costumes that overcame the difficulties of stage officials were also produced. In addition, a fairy tale book containing the stories of workers working silently behind the theater was created to organize contents other than the performance. It is meaningful to try various design forms with various senses of the image of this public institution.
Dhiirrigelinta: Sejong Center combines Sejong, Culture, and Center in Korean. Sejong means sky, culture means people, and brown means land. This was applied to the design based on the philosophical logic of King Sejong, which was used to create Hangul. This is because it already used the name Sejong to honor King Sejong. In addition, it was combined with music scores around six pillars of the building to become a logo that can be played for a short time.
Muddada Mashruuca: The project started in March 2021 and finished in August 2021, and was released in February 2022 at the Sejong Center for the Performing Arts in Gwanghwamun, Seoul, South Korea.
Socodka Hawlgalka: This design is not only a good example of the branding of Korean public institutions, but also enough to promote the uniqueness of Korean concert halls to the world.
Unlike private companies, existing public institutions must be passive in branding because they must be easily accessible to the general public. However, if a new branding design is presented to the public first as an institution that provides culture and arts, it can be expected to improve the cultural level of society as a whole.
Xubnaha Kooxda: Identity Design: ShinShin (Haeok Shin, Donghyeok Shin)
Typeface Design: Type Tailor (Heejae Yang, Sooyoung Jang)
Motion Graphic: Junguk Byun
Book Design: ShinShin (Haeok Shin, Donghyeok Shin)
Book Illustration: Etoffe (Nayoung Lee)
Book Playwright: Jeongeun Hwang
Fashion Design: Halominium (Yumi Lee)
Photography: Studio Dosi (Shinyoung Park, Kyuho Shim)
Fashion Film: Studio Dosi (Shinyoung Park, Kyuho Shim)
Project Executive Team Leader: Kyunga Moon, Seokkyung Kim
Art Director: Rak Won
Brand Manager: Yujin Bae, Jaeeun Kwon, Byunghun Choi
Fashion PM: Hyejin Jee
Publication PM: Youngji Kang
Web PM: Youngji Kang, Hyejung Lee
Identity Application Design: Gyeongsu Kim, Yongjin Kim
MD Design: Gyeongsu Kim, Yongjin Kim
Branding Story Documentary Film: Jeonga Yoo, Jeonghun Kim, Seowoo Kim