Mouled Bonbon Baakadaha Xilliga oo uu sameeyey Kamal Rizk - Bold Branding

Naqshadda Mouled Bonbon Baakadaha Xilliga oo uu sameeyey Kamal Rizk - Bold Branding waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2023

Mouled Bonbon Baakadaha Xilliga

Kamal Rizk - Bold Branding uu sameeyay

Macmiilka: Voila Dessert shop

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #147557

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Mouled Bonbon Baakadaha Xilliga

Tani waa naqshadayn baakado loogu talagalay macaan yaryar oo baakad bonbon leh oo loos xiran laga sameeyo oo keliya loogu sameeyo munaasabadda Mawlidka. Fikradda naqshadeynta waxay ku salaysan tahay qaabka bonbon duubban oo loo habaystay dhererka tuubka. Naqshadeeyuhu wuxuu fududeeyey xaflada dhaqanka hiddaha ee Mawlidka oo u beddelay astaamaha muhiimka ah ee ugu yaryar, isagoo adeegsanaya xariiqyo joomatiri oo cad. Wuxuu ku abuuray Caruusta, Faariska, Faraska, Isha Sharka, iyo Qoolleydda isagoo isticmaalaya xeryaha midabka dhalaalaya. Isagoo adeegsanaya qaabka joomatiri ee isku mid ah, wuxuu abuuray qoraalkii Mawlid Bonbon oo culus, taasoo fikradda isugu soo wada ururisay. Mawlid Bonbon-kanu waa qaab casri ah oo lagu qaato dabbaaldeg caado ah oo qadiimi ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Mouled Bonbon Baakadaha Xilliga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mouled Bonbon Baakadaha Xilliga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mouled Bonbon Baakadaha Xilliga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Cabbirka & Qaabaynta: Tube Width 100 x Diameter 100 x Height 270
Summado: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Tiknoloojiyada Soo Saarka: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Caqabadda Naqshadda: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Cilmi-baadhis: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Dhiirrigelinta: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Muddada Mashruuca: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Socodka Hawlgalka: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Xubnaha Kooxda: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Amaanta Sawirrada: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022