The Dark Side of the Moon Warqad Jacayl oo uu sameeyey Maria-Luisa Uth

Naqshadda The Dark Side of the Moon Warqad Jacayl oo uu sameeyey Maria-Luisa Uth waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2023

The Dark Side of the Moon Warqad Jacayl

Maria-Luisa Uth uu sameeyay

Macmiilka: Fortuna Design Studio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #147779

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Dark Side of the Moon Warqad Jacayl

Dhinaca Madow ee Dayaxa waa warqad jacayl oo ka warramaysa sheeko jacayl oo Shiinees ah oo soo jireen ah. Mashruucyadani waxay u dabaaldegaan naqshada daabacaadda hore ee wanaagsan iyadoo diiradda la saarayo nooca, sawirada, naqshadeynta garaafyada iyo alaabta. Xidhmada warqadda ayaa furma, dhinaca mugdiga ee dayaxuna wuu muuqdaa. Warqaddu waxa ay u laallaabtaa sidii boorso jeebka lagu shubto oo kale, waa hab isku laabma oo ka yimi dalka Japan kaas oo u socday Yurub qarnigii 18-aad oo caan ku noqday habka laablaabashada xarfaha jacaylka. Warqadda la isticmaalay, oo la laalaabi karo iyada oo aan dillaacin, isla markaana ah mid hufan, ayaa u oggolaanaysa labada dhinac ee xarafka inay dhalaalaan marka lagu hayo iftiinka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

The Dark Side of the Moon Warqad Jacayl waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. The Dark Side of the Moon Warqad Jacayl waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. The Dark Side of the Moon Warqad Jacayl si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Cabbirka & Qaabaynta: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Summado: graphic design, illustration, print, type design, package design
Tiknoloojiyada Soo Saarka: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Caqabadda Naqshadda: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Cilmi-baadhis: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Dhiirrigelinta: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Muddada Mashruuca: started August in Hangzhou and finished November in Hangzhou
Socodka Hawlgalka: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Amaanta Sawirrada: Qianli Ma, Maria-Luisa Uth