Naqshadda Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka oo uu sameeyey Xudong Zhang and Hao Tan waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirXayeysiin· 2023

Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka

Xudong Zhang and Hao Tan uu sameeyay

Macmiilka: Chaos Pogo

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xayeysiin

16,298

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #147863

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka

Qoraalka Buugga: Wow waa sumad sharaf oo loo abuuray Chaos Pogo, oo ah brand pub furan oo diirada saaraya dhallinyarada. Sumadda waxa lagu dhisay honey badger, xayawaan loo arko calaamad kulaylka, dhallinyaranimada iyo geesinimada. Madax siman oo leh timo cad, cidiyo af badan iyo dabo gaar ah ayaa dabeecadda ka dhigaya mid si fudud loo aqoonsan karo. Indhaha adag ee leh ardayda casaanka ubaxa ayaa kordhiya dareen sir ah. Muuqaalka geesinimada leh wuxuu ka tarjumayaa dhaqanka iyo dabeecadda brand-ka. Astaamaha laga soo qaatay sumadda ayaa sidoo kale lagu dabaqay alaabta brand-ka, taasoo xoojinaysa xiriirka macaamiisha iyo brand-ka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chaos Pogo Shaqada Ugu Weyn: Sumadda Sharafta ee Brand-ka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Summado: Pub IP, Brand Image, Mascot, WOW, Youth
Tiknoloojiyada Soo Saarka: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Caqabadda Naqshadda: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Cilmi-baadhis: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Dhiirrigelinta: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Muddada Mashruuca: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Socodka Hawlgalka: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Xubnaha Kooxda: Xudong Zhang and Hao Tan