Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee) by Tiger Pan

Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee) by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee)

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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Colors

The Design

About Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee)

Luckin 2.0 waa taxane baakadayn kafee miirme ah oo loo sameeyay shan nooc oo kafee ah. Sanduuq kasta waxaa lagu sawiray asalka miraha kafeegiisa, oo ay ka mid yihiin Afrika iyo Yunnan oo ku taal Shiinaha. Dhirta iyo xayawaanka deegaanka ayaa lagu sawiray si loo muujiyo muuqaal dabiici ah. Shan qaab midab oo dhalaalaya ayaa kala saara noocyada, waxayna ka caawiyaan sanduuqyada inay si cad ugu muuqdaan khaanadda bandhigga. Qaabeynta waa mid toos ah oo fudud, oo leh macluumaad alaab oo cad halkii laga isticmaali lahaa halhays dhaadheer. Sanduuqyada waxaa lagu soo saaray daabacaad afar midab ah, shaabad kulul oo madow oo aan dhalaalin, iyo calaamad qalin ah oo aan dhalaalin.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee) waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee) waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Luckin 2.0 Baakadaynta Kafeega Miirmaha (Drip Coffee) waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan