Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar) by Topys - Huimeng Li

Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar) by Topys - Huimeng Li is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar)

by Topys - Huimeng Li

Client: Topys

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar)

Qeexid Buug: Pattern Play waa qaybo kaarar ciyaareed iyo jadwal loogu talagalay in ay midab ku darsaan nolosha maalinlaha ah. Kaararka ciyaareed waxay sitaan 54 sawir oo gaar ah oo beddelaya noocyada caadiga ah ee kaararka. Kaararka boqornimada (court cards) waxaa ka dhashay fikrad ka soo jeeda kaleidoscope-yada, halka kaararka lambarada ay muujinayaan qaabab iyo shaakalro aan caadi ahayn. Kaararka waxaa lagu daabacay warqad madow oo dhexdeeda uu ka kooban yahay 310 gsm, oo biyo-celin ah, leh dhammaad aan dhalaal lahayn (matte) iyo geesaha wareegsan. Jadwalku wuxuu weyneeyaa 12 ka mid ah farshaxanada, oo lagu daabacay warqad gaar ah oo 250 gsm ah, leh xariiq lagu jeexo, taas oo u oggolaanaysa in xaashi kastaa loo isticmaalo sidii boostar. Naqshaddan waxay tilmaamaysaa in ay maalmaha caadiga ah ku darto wax positive ah oo wax-ku-biir ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pattern Play Shaqaal: Kaarar Ciyaareed, Jadwal (Calendar) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pattern Play! is Design For You’s newest series, a TOPYS project that aims to enliven daily objects with design power. The designer plays with patterns and colors, dots, and lines, and put them on playing cards and a calendar. 54 unique illustrations with unbridled imagination make one-of-a-kind playing cards. They can also be used as tarot cards, or bookmarks... 12 artworks are enlarged and paired with one-liners from editors to make the calendar. They can also be posters that light up your living room, office, favorite corner, and your 2023. The team hopes these two beautiful non-standard products will stir up a little splash in ordinary daily life and bring the most joy and inspiration to you. Pattern Play, Pattern Fun!
Dimensions & Packaging: Playing Cards: 63mm x 88mm x 19mm
Calendar: 270mm x 430mm
Tags: product design, illustration, graphic design, playing cards, entertainment, recreational, home decoration, lifestyle
Production Technology: 'Pattern Play!'' Playing Cards was made with 310 gsm waterproof card stock paper, matte cover finish, and rounded corners, double-sided solid color printing. The calendar was made with 250 gsm specialty paper which was printed in solid color with a tear-off line.
Design Challenge: The main challenge in the creative process is to balance originality and practicality. The designer has to follow design rules for playing cards while trying to separate them from standard products. Instead of spades, hearts, diamonds, and clubs, 54 unique illustrations were created for each card. J, Q, and K are kaleidoscope-inspired. A to 10 are irregular patterns and shapes. Jokers are TOPYS's IP little ghost. The team also did several internal tests and spent a lot of time adjusting the size and colors of the letters and numbers to make sure they were easy to read and play with.
Research: As a first-timer, the team did a lot of research on different types, printing techniques, and materials of playing cards, wanting to make sure that it is a top-quality product with top designs. We studied many cases ranging from big companies like Art of Play, and Bicycle to small local labels. Then we compared many suppliers and paid factory visits. With in-depth research, the team decided to produce in poker size, which allows more visuals, and with international standard 310 gsm black core card, matte cover finishes to provide a premium playing experience, even for daily recreational activities.
Inspiration: People have taken unprecedented safety measures during COVID-19. Being socially isolated for so long makes everyone feel more or less lonely or depressed. And thus the designer wants to create designs with vivid, bold colors within organic patterns and shapes to inject positivity and hope into people's daily life. The team chose playing cards as the main product in hopes to provide a refreshing and special entertainment experience for family and friends, while a colorful eye-catching calendar can brighten up and energize any space as a nice decoration.
Project Duration: It was started in July 2022 in Shenzhen and went on sale in November 2022 in Shenzhen.
Operation Flow: Daily recreational activity and home decoration
Team Members: Illustrator & Motion Designer: Huimeng Li
Art Director: Silin Chen
Project Manager: Jing Lin
Planners: Jing Lin, Xiwen Wang
Photographer: Zichen Yang
Editor: Yun Ji
PR: Wanjun Xie
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1-5: Photographer Zichen Yang, Pattern Play!, 2022.
Image #1-5: Creator Huimeng Li, Pattern Play!, 2022.

Video Credits:
Motion Graphics by Huimeng Li.