Bir Garaafig · 2023
Uebaa Aqoonsiga Sumadda
by Marcelo Ruis Vargas Martinelli
- Abaalmarinta Birta ah ee A' Design Award 2023 in Garaafig
- CLIENT: Laika
- Estimated Number of Design Views: 12,169
- Verification code 199DE63505 · Verify this award
Colors
About Uebaa Aqoonsiga Sumadda
Uebaa waa aqoonsi sumadeed loo abuuray shirkad soo saarta alaabta carruurta. Aqoonsigu wuxuu ku salaysan yahay afar fikradood: ciyaareed, shaqo-bixin, waarid iyo suurad-qurux. Fikradahan waxaa lagu muujiyaa qaab-dhismeedka midabyada balaaran, sawirro iyo astaamo (pictograms). Luqadda muuqaalka ah waxay la hadashaa carruurta, halka fikradaha sumaddu ay la hadlaan waalidiinta. Nidaamku wuxuu ku dabaqmaa buug-sumadeed ka kooban 96 bog, calaamado, kaadhad, qalab qoraal, dusha sare, baraha bulshada iyo mareegta internetka. Alaabta la daabacay intooda badan waxaa lagu soo saaray farsamada daabacaadda offset-ka iyada oo la isticmaalayo midabyada CMYK, sawirradana waxaa lagu sameeyay habka dijitaalka ah.
About the Abaalmarinta Birta ah ee A' Design Award
Uebaa Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Uebaa Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Uebaa Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
- Dimensions & Packaging
- Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
- Tags
- Branding, visual identity, brand identity, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
- Design Challenge
- The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand. - Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
- Inspiration
- The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
- Project Duration
- The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
- Operation Flow
- The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
- Image Credits
- Laika Design
