Shay Vsop Cognac Raaxo oo uu sameeyey Tiago Russo and Katia Martins

Naqshadda Shay Vsop Cognac Raaxo oo uu sameeyey Tiago Russo and Katia Martins waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2023

Shay Vsop Cognac Raaxo

Tiago Russo and Katia Martins uu sameeyay

Macmiilka: Le Portier

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #148923

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Shay Vsop Cognac Raaxo

Waxaa lagu sameeyay fikradda Shannon Sharpe oo ay dhiirigelisay dhaxalka Mary Porter, Shay Vsop wuxuu suuqa u soo galaa alaab geesinimo leh oo xarrago leh, carqaladaynaysa, gabal bayaan oo run ah oo loogu talagalay dadka jecel cognac iyo aqoon-yahannada. Qaababka mugdiga ah ee xoogga leh, waxay ka duwan yihiin tafatirka iftiinka jilicsan, abuurista badeecad ay ka buuxaan isbarbardhig iyo kor u qaadista dhammaan dareenka weelka dheer, oo ay ku sarreeyaan xidhitaan madow oo obsidian ah iyo faahfaahin lacag ah, halkaasoo shay la ururin karo la dhigo: qayb kasta, xaraf kala duwan Erayga Le Portier waa lagu fashiliyay xidhitaanka, taas oo u oggolaanaysa ururiyayaasha inay soo iibiyaan dhammaan qaybaha kala duwan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Shay Vsop Cognac Raaxo waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shay Vsop Cognac Raaxo waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shay Vsop Cognac Raaxo waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
Cabbirka & Qaabaynta: The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top. Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.
Summado: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Tiknoloojiyada Soo Saarka: Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
Caqabadda Naqshadda: In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
Cilmi-baadhis: Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
Dhiirrigelinta: Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
Muddada Mashruuca: Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
Socodka Hawlgalka: Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
Xubnaha Kooxda: Tiago Russo
Katia Martins
Amaanta Sawirrada: Le Portier