Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada by Hangzhou Chancemate Tech Corp.

Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada

Qoraalka Buugga: Plant Professor waa taxane baakado loogu talagalay astaan cunto ku salaysan dhirta oo bartilmaameedsan macaamiisha dhalinyarada ah ee magaalooyinka Shiinaha. Taxanuhu wuxuu daboolaa sabaayad fudud, jelly, iyo qaxwo. Qaab muuqaal siman ayaa midaynaya taxanaha isla markaana ku daraya macluumaadka walxaha ku jira iyo tirada kaloriyada nidaam aqoonsi hal ah. Naqshadaha muuqaalka leh iyo garaafyada fikradeed ayaa loo habeeyay si ula kac ah oo furfuran si loo abuuro dareen deggan. Sumadaha hore ee baakadaha waxay muujinayaan astaanta ganacsiga (brand-ka), badeecada, iyo saamiga walxaha ku jira. Sanduuqyada yar yar waxaa laga sameeyay waraaq dib-loo-warshadeeyo leh, iyadoo la isticmaalay walxaha daabacaadda ee deegaanka ku wanaagsan, waxayna si fudud ugu dhici karaan boorso.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Plant Professor Shaqada Ugu Weyn: Baakadeynta Cuntada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie