Animated Koopmans Logo Aqoonsiga Shirkadda by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2023

Animated Koopmans Logo Aqoonsiga Shirkadda

by Ruud Winder - Rebrandt

Client: Rebrandt

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Animated Koopmans Logo Aqoonsiga Shirkadda

Koopmans waxay ka codsatay Rebrandt inay si cad u soo gudbiyan balaadhka noocyada alaabta. Ereyga "dukaanka daabacaadda" hadda ma matalo waxa ay sameeyaan. Aqoonsigan cusub sidaa darteed ma aha oo keliya luuqad naqshadeyn oo dareen-jiidis leh laakiin sidoo kale waa qalab suuq-geyn oo istraatijiyadeed oo soo gudbiyo noocyada ballaadhan ee alaabta ay bixin karaan. Ruud Winder, madaxa naqshadaynta Rebrandt, wuxuu doonayay in hab-dhaqanka shaqada ee firfircoon ee ururka laga muujiyo naqshadaha. Dhaqdhaqaaqu wuxuu ka soo horjeedo xasilloonida loo malaynayo shirkadda daabacaadda, si gaar ah balaadhkaas ayaa lagu xoojin lahaa.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Animated Koopmans Logo Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Animated Koopmans Logo Aqoonsiga Shirkadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Animated Koopmans Logo Aqoonsiga Shirkadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022