Evoluwe Aqoonsiga Sumadda oo uu sameeyey Jonathan Andrade

Naqshadda Evoluwe Aqoonsiga Sumadda oo uu sameeyey Jonathan Andrade waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2023

Evoluwe Aqoonsiga Sumadda

Jonathan Andrade uu sameeyay

Macmiilka: Evoluwe

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

33,894

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149212

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Evoluwe Aqoonsiga Sumadda

Evoluwe waa aqoonsi sumad oo loo abuuray shirkad la-talin ah oo ku takhasustay adeegga macaamiisha. Aqoonsigu wuxuu adeegsadaa xarfaha hore ee E iyo W si uu u muujiyo horumar wadaag ah oo joogto ah. Calaamadda waxaa laga dhisay saddex qaab joomatari ah oo u taagan saddex marxaladood oo ka mid ah habka la-talinta. Afargeesle wuxuu matalaa daqiiqadda la fahmo baahiyaha macmiilka. Qaabka labaad wuxuu leeyahay hal gees oo wareegsan wuxuuna calaamad u yahay bilowga isbeddelka. Qaabka saddexaad wuxuu leeyahay laba gees oo wareegsan wuxuuna muujiyaa horumarka la dhammaystiray. Saamiga dahabiga ah ayaa hagay dhisidda, isagoo ka dhigay aqoonsigu mid iswaafajisan agabka dhijitaalka ah iyo kuwa daabacan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Evoluwe Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Evoluwe Aqoonsiga Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Evoluwe Aqoonsiga Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Cabbirka & Qaabaynta: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Summado: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Tiknoloojiyada Soo Saarka: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Caqabadda Naqshadda: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Cilmi-baadhis: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Dhiirrigelinta: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Muddada Mashruuca: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Socodka Hawlgalka: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.