The Donn Whiskey-Ka Malt Irishka Ah oo uu sameeyey Tiago Russo and Katia Martins

Naqshadda The Donn Whiskey-Ka Malt Irishka Ah oo uu sameeyey Tiago Russo and Katia Martins waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXirmooyin· 2023

The Donn Whiskey-Ka Malt Irishka Ah

Tiago Russo and Katia Martins uu sameeyay

Macmiilka: The Craft Irish Whiskey Co.

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149368

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Donn Whiskey-Ka Malt Irishka Ah

Donn ayaa astaan u ah kan ugu da'da yar ee The Craft Irish Whiskey Co. Albaabka laga soo galo qiyamka asaasiga ah ee astaanta sida waayo-aragnimada immersion ee ku xeeran tan ama badeecad kasta oo CIWC horumariso. Wax qalab ah lagama maarmo, faahfaahin aad u yar ma jirto. Laga soo bilaabo qashqashaad, naqshadaynta dhalada bayaanka, ilaa sanduuqa wax arka, isticmaaluhu waxa uu heli karaa qayb kasta oo si dhab ah u siin karta khibrada wiskiga ugu fiican. Muraayadaha, pipette iyo dhagxaan, oo dhammaantood si badbaado leh loogu xidhay dhabarka suede ee sanduuqa, waxay abuuraan muuqaal sugan oo qalab ah, oo lagu kabo taabashada jilicsan ee faahfaahinta maqaarka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

The Donn Whiskey-Ka Malt Irishka Ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. The Donn Whiskey-Ka Malt Irishka Ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Donn Whiskey-Ka Malt Irishka Ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Cabbirka & Qaabaynta: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Summado: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tiknoloojiyada Soo Saarka: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Caqabadda Naqshadda: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Cilmi-baadhis: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Dhiirrigelinta: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Muddada Mashruuca: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Socodka Hawlgalka: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Xubnaha Kooxda: Tiago Russo
Katia Martins
Jose Augusto
Amaanta Sawirrada: The Craft Irish Whiskey Co.