Patisserie Chez Mikki Baakad by Sherry Kuo

Patisserie Chez Mikki Baakad by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2023

Patisserie Chez Mikki Baakad

by Sherry Kuo

Client: Patisserie Chez Mikki

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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Colors

The Design

About Patisserie Chez Mikki Baakad

Patisserie Chez Mikki, macaan macaan oo fadhigeedu yahay Tokyo, waxay rabeen inay ku kala soocaan suuqa tartanka iyada oo loo marayo naqshad cusub oo baakad ah. Ujeeddadu waxay ahayd in la dhiso goob iib oo gaar ah oo la xoojiyo sawirka astaanta iyadoo la abuurayo aqoonsi adag oo leh muuqaal muuqaal ah oo isku xidhan oo muujinaya kala duwanaanshaha badeecad kasta. Dib-u-qaabaynta natiijadeedu waxa ay ka muuqatay midabbo midab-takoorka ah iyo fariimo caqli-gal ah oo abuura xidhiidh shucuur leh oo lala yeesho macaamiisha, taasoo horseedaysa korodhka iibka tafaariiqda iyo taageeridda bulshada deegaanka tan iyo markii la soo bandhigay naqshadda cusub.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Patisserie Chez Mikki Baakad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Patisserie Chez Mikki Baakad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Patisserie Chez Mikki Baakad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe