Naxaas Garaafig · 2023
Shan Yi Naqshadeynta Aqoonsiga Sumadda (Brand Identity Design)
- Abaalmarinta Naxaasta ah ee A' Design Award 2023 in Garaafig
- CLIENT: Shan Yi
- Estimated Number of Design Views: 15,255
- Verification code 08BB3754E1 · Verify this award
Colors
About Shan Yi Naqshadeynta Aqoonsiga Sumadda (Brand Identity Design)
Shan Yi waa aqoonsi sumad (brand identity) loo naqshadeeyay shirkad tignoolajiyad casri ah oo u adeegta beeraha. Logo-du wuxuu isticmaalayaa qaab gaashaan si uu u soo jeediyo ilaalin iyo adkeysi. Gudaha gaashaanka, xarfaha S iyo Y ayaa isku dabaqsan (staggered) oo isku xidhan, taasoo tixraacaysa magaca sumadda iyo xiriirka ka dhexeeya tignoolajiyada casriga ah iyo beeraha. Waxaa sidoo kale ku jira qaab-qaabab u eg raadad taayirada baabuurta iyo sabuulasha sarreenka, kuwaas oo xasuusinaya xilliga guddiga (autumn harvest). Xarriiqyada dhererkoodu waa isku mid, logo-guna wuxuu raacayaa saamiga dahabiga ah (golden ratio). Sumaddan waxaa lagu daabici karaa, tolli karaa, ama ku sameeyn karaa qaab shubid (injection molded), oo cabbir kala duwan leh, oo ay ku jirto isticmaalka sida astaanta gaadiidka.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Shan Yi Naqshadeynta Aqoonsiga Sumadda (Brand Identity Design) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Shan Yi Naqshadeynta Aqoonsiga Sumadda (Brand Identity Design) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Shan Yi Naqshadeynta Aqoonsiga Sumadda (Brand Identity Design) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
