Home Boodhadh by Tao Ran is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

Home Boodhadh

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

Verify Award Status for #149582

View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Boodhadh

Boodhadhku waxa ay adeegsadaan luuqad fudud oo madow iyo caddaan ah oo muuqaal ah iyo foomka bandhigga oo kaftan ah si ay daawadayaasha u siiyaan khibrad muuqaal oo muuqda. Iyada oo loo marayo buulka shimbiraha, wax laan ah lagama heli karo buulkooda. Taa baddalkeeda, caws caag ah ayaa loo isticmaalaa sida alaab buul ah, taasoo ka tarjumaysa waxyeelada deegaanka ee halista ah. Waxaa la rajeynayaa in dhageystayaasha ay ka fikiraan sii xumaanshaha deegaanka, sidoo kale waxay dadka ugu baaqayaan inay fiiro gaar ah u yeeshaan ilaalinta deegaanka iyo kaymaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Home Boodhadh waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Home Boodhadh waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Home Boodhadh si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.