Lay's More Belgian Really Impossible Baakadaynta Cuntada oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Lay's More Belgian Really Impossible Baakadaynta Cuntada oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2023

Lay's More Belgian Really Impossible Baakadaynta Cuntada

PepsiCo Design and Innovation uu sameeyay

Macmiilka: PepsiCo Design & Innovation

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149717

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lay's More Belgian Really Impossible Baakadaynta Cuntada

Lay's More Belgian Really Impossible waa naqshad baakadayn ah oo tiro xaddidan leh oo loogu talagalay jajabka baradhada ee lagu iibiyo Belgium. Baakadaydu waxay soo bandhigaysaa laba dhadhan cusub oo maxalli ah oo lala sameeyay Brussels Ketjep. Macaamiisha Belgium waxaa lagu casuumay inay soo gudbiyaan fikrado naqshadeed oo leh dabeecad maxalli ah oo xooggan, labada fikradood ee codadka ugu badan helayna waxaa lagu soo bandhigay laguna magacaabay baakadaha. Habkani wuxuu ka jawaabayaa suuqa cunto-fudud ee ay sumadaha maxalliga ahi ku bixiyaan dhadhamo iyo sheegashooyin ku habboon. Naqshaddu waxay ujeeddadeedu tahay in la sii haysto iibsadayaasha hadda jira ee sumadda Lay's iyo in la soo jiito kuwo cusub.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Lay's More Belgian Really Impossible Baakadaynta Cuntada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Lay's More Belgian Really Impossible Baakadaynta Cuntada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lay's More Belgian Really Impossible Baakadaynta Cuntada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Dhiirrigelinta: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Akhri War-saxaafadeedka

Maalgeliye